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{
"category_label": "Baby Formula",
"category_group": "Baby & Kids",
"root": {
"title": "Baby Formula",
"subtitle": "Infant and toddler nutrition formulas for feeding and supplementation",
"tags": [
"infant formula",
"baby nutrition",
"powder formula",
"ready to feed",
"toddler formula"
],
"children": [
{
"title": "Stage & Age",
"subtitle": "Choose formula by baby’s age and feeding stage",
"tags": [
"age-appropriate",
"feeding stage"
],
"children": [
{
"title": "0–6 Months",
"subtitle": "Newborn to early infant stage",
"tags": [
"newborn",
"early infancy"
],
"children": []
},
{
"title": "6–12 Months",
"subtitle": "Mid-infant stage",
"tags": [
"later infancy"
],
"children": []
},
{
"title": "12+ Months",
"subtitle": "Toddler stage",
"tags": [
"toddler"
],
"children": []
}
]
},
{
"title": "Type of Formula",
"subtitle": "Main formula category by ingredient base",
"tags": [
"base type"
],
"children": [
{
"title": "Cow’s Milk Based",
"subtitle": "Standard milk-based infant formula",
"tags": [
"milk based"
],
"children": []
},
{
"title": "Goat’s Milk Based",
"subtitle": "Goat milk infant formula",
"tags": [
"goat milk"
],
"children": []
},
{
"title": "Soy Based",
"subtitle": "Soy-based infant formula",
"tags": [
"soy"
],
"children": []
},
{
"title": "Hydrolyzed (Partially\/Extensively)",
"subtitle": "Protein hydrolysate for sensitive digestion",
"tags": [
"hydrolyzed",
"sensitive digestion"
],
"children": []
},
{
"title": "Amino Acid Based",
"subtitle": "Elemental amino acid formula for severe sensitivity",
"tags": [
"elemental",
"amino acid"
],
"children": []
}
]
},
{
"title": "Special Dietary Needs",
"subtitle": "Formulas designed for specific sensitivities or goals",
"tags": [
"special needs"
],
"children": [
{
"title": "Gentle \/ Sensitive Stomach",
"subtitle": "Easier digestion and comfort focus",
"tags": [
"gentle"
],
"children": []
},
{
"title": "Lactose Free",
"subtitle": "No lactose formula options",
"tags": [
"lactose free"
],
"children": []
},
{
"title": "No Added Sugar",
"subtitle": "Unsweetened or no added sugar variants",
"tags": [
"no added sugar"
],
"children": []
},
{
"title": "Organic",
"subtitle": "Organic-certified formula options",
"tags": [
"organic"
],
"children": []
},
{
"title": "Allergy Support",
"subtitle": "Hypoallergenic and allergy-oriented formulas",
"tags": [
"hypoallergenic"
],
"children": []
}
]
},
{
"title": "Feeding Format",
"subtitle": "How the formula is packaged and prepared",
"tags": [
"format"
],
"children": [
{
"title": "Powder",
"subtitle": "Mix with water",
"tags": [
"powder"
],
"children": []
},
{
"title": "Ready to Feed",
"subtitle": "Pre-mixed liquid formula",
"tags": [
"ready to feed"
],
"children": []
},
{
"title": "Concentrate",
"subtitle": "Liquid concentrate mixed with water",
"tags": [
"concentrate"
],
"children": []
}
]
},
{
"title": "Key Nutrition Claims",
"subtitle": "Common nutrition features and marketing claims",
"tags": [
"nutrition claims"
],
"children": [
{
"title": "With Prebiotics (GOS\/FOS)",
"subtitle": "Prebiotic fiber support",
"tags": [
"prebiotics"
],
"children": []
},
{
"title": "With Probiotics",
"subtitle": "Live cultures included",
"tags": [
"probiotics"
],
"children": []
},
{
"title": "DHA & ARA",
"subtitle": "Omega fatty acids for brain\/eye development",
"tags": [
"DHA",
"ARA"
],
"children": []
},
{
"title": "Iron Fortified",
"subtitle": "Iron-added formula options",
"tags": [
"iron"
],
"children": []
}
]
},
{
"title": "Brand & Variety",
"subtitle": "Browse by brand or specific line",
"tags": [
"brand"
],
"children": []
}
]
},
"facet_groups": [
{
"title": "Core Selection",
"description": "Primary filters to find the right formula quickly",
"facets": [
"Formula Type (Cow’s Milk, Goat’s Milk, Soy, Hydrolyzed, Amino Acid)",
"Stage (0–6 Months, 6–12 Months, 12+ Months)",
"Feeding Format (Powder, Ready to Feed, Concentrate)",
"Special Dietary Need (Lactose Free, Gentle\/Sensitive Stomach, Organic, No Added Sugar, Allergy Support)"
]
},
{
"title": "Nutrition & Claims",
"description": "Common nutrition features and ingredient claims",
"facets": [
"Prebiotics (GOS\/FOS)",
"Probiotics",
"DHA & ARA",
"Iron Fortified",
"Omega Fatty Acids (General)",
"Vitamin & Mineral Fortification (Standard\/Enhanced)"
]
},
{
"title": "Ingredients & Allergen Info",
"description": "Ingredient base and allergen-related attributes",
"facets": [
"Protein Source (Milk, Goat Milk, Soy, Hydrolyzed Protein, Amino Acids)",
"Lactose Content (Lactose Free, Contains Lactose)",
"Allergen Statement (Contains Milk, Contains Soy, Hypoallergenic\/Allergy Support)",
"Gluten Free"
]
},
{
"title": "Packaging & Purchase",
"description": "Size and packaging details for comparison",
"facets": [
"Net Weight \/ Volume (oz, g, fl oz, ml)",
"Count (Number of Bottles\/Cans)",
"Container Type (Can, Bottle, Carton)",
"Subscription Eligible (Yes\/No)"
]
},
{
"title": "Brand & Demographics",
"description": "Brand and optional demographic filters",
"facets": [
"Brand",
"Gender (Unisex\/Boy\/Girl)"
]
}
]
}