Navigation Tree

Main category structure used for browse paths, collection pages, breadcrumbs, and menu design.

Browse Layer
  • Personal CareEveryday hygiene, grooming, and self-care essentials.
    hygienegroomingself-carebathoral caredeodorantskin care
    • Bath & BodyCleansers, moisturizers, and body care for daily routines.
      showersoapbody lotionhand care
    • Oral CareToothbrushing, flossing, and dental hygiene essentials.
      toothpastemouthwashdental care
    • Deodorant & AntiperspirantOdor control and sweat reduction for underarms and beyond.
      antiperspirantdeodorantbody odor
    • Hair CareShampoo, conditioner, styling, and scalp care.
      shampooconditionerhair styling
    • Skin CareCleansers, moisturizers, and treatments for face and body.
      facial caremoisturizerserums
    • Shaving & Hair RemovalRazors, shaving creams, and hair removal solutions.
      shaverazordepilatory
    • Feminine CarePersonal hygiene and comfort products.
      intimate carefeminine hygiene
    • Hand & Nail CareHand lotions, sanitizers, and nail grooming.
      hand sanitizernail care
    • Personal Hygiene AccessoriesTools and consumables used for daily grooming.
      brushescottonsponges

Searchable Facets

Normalized filters used for faceted navigation, internal search, merchandising rules, and AI recommendations.

Decision Layer

Core Filters

Common attributes for finding the right personal care items.

Product TypeForm FactorScent/FragranceSize (Volume/Count)Brand

Skin & Hair Needs

Target concerns and compatibility for skin, hair, and scalp.

Skin TypeHair TypeConcernTarget Area (Face/Body/Hands/Underarms/Scalp)Ingredient Preference (e.g., Alcohol-Free, Sulfate-Free, Paraben-Free)

Claims & Sensitivities

Filter by performance claims and sensitivity-friendly options.

Dermatologist TestedHypoallergenicSensitive SkinCruelty-FreeVeganOrganic/Natural

Usage & Routine

How the product is used in a daily or specific routine.

Routine Step (Cleanse/Moisturize/Treat/Protect/Style)Time of Use (AM/PM/Anytime)Application Method (Spray/Roll-On/Gel/Cream/Lotion/Foam)Target Gender (Women/Men/Unisex)

Oral & Deodorant Specific

Specialized filters for oral care and odor control.

Oral Care Benefit (Whitening, Fresh Breath, Sensitive Teeth, Cavity Protection)Toothpaste Type (Fluoride, Fluoride-Free)Deodorant Type (Deodorant/Antiperspirant)Odor Protection Level
Raw taxonomy JSON
{
    "category_label": "Personal Care",
    "category_group": "Health & Beauty & Personal Care",
    "root": {
        "title": "Personal Care",
        "subtitle": "Everyday hygiene, grooming, and self-care essentials.",
        "tags": [
            "hygiene",
            "grooming",
            "self-care",
            "bath",
            "oral care",
            "deodorant",
            "skin care"
        ],
        "children": [
            {
                "title": "Bath & Body",
                "subtitle": "Cleansers, moisturizers, and body care for daily routines.",
                "tags": [
                    "shower",
                    "soap",
                    "body lotion",
                    "hand care"
                ],
                "children": []
            },
            {
                "title": "Oral Care",
                "subtitle": "Toothbrushing, flossing, and dental hygiene essentials.",
                "tags": [
                    "toothpaste",
                    "mouthwash",
                    "dental care"
                ],
                "children": []
            },
            {
                "title": "Deodorant & Antiperspirant",
                "subtitle": "Odor control and sweat reduction for underarms and beyond.",
                "tags": [
                    "antiperspirant",
                    "deodorant",
                    "body odor"
                ],
                "children": []
            },
            {
                "title": "Hair Care",
                "subtitle": "Shampoo, conditioner, styling, and scalp care.",
                "tags": [
                    "shampoo",
                    "conditioner",
                    "hair styling"
                ],
                "children": []
            },
            {
                "title": "Skin Care",
                "subtitle": "Cleansers, moisturizers, and treatments for face and body.",
                "tags": [
                    "facial care",
                    "moisturizer",
                    "serums"
                ],
                "children": []
            },
            {
                "title": "Shaving & Hair Removal",
                "subtitle": "Razors, shaving creams, and hair removal solutions.",
                "tags": [
                    "shave",
                    "razor",
                    "depilatory"
                ],
                "children": []
            },
            {
                "title": "Feminine Care",
                "subtitle": "Personal hygiene and comfort products.",
                "tags": [
                    "intimate care",
                    "feminine hygiene"
                ],
                "children": []
            },
            {
                "title": "Hand & Nail Care",
                "subtitle": "Hand lotions, sanitizers, and nail grooming.",
                "tags": [
                    "hand sanitizer",
                    "nail care"
                ],
                "children": []
            },
            {
                "title": "Personal Hygiene Accessories",
                "subtitle": "Tools and consumables used for daily grooming.",
                "tags": [
                    "brushes",
                    "cotton",
                    "sponges"
                ],
                "children": []
            }
        ]
    },
    "facet_groups": [
        {
            "title": "Core Filters",
            "description": "Common attributes for finding the right personal care items.",
            "facets": [
                "Product Type",
                "Form Factor",
                "Scent\/Fragrance",
                "Size (Volume\/Count)",
                "Brand"
            ]
        },
        {
            "title": "Skin & Hair Needs",
            "description": "Target concerns and compatibility for skin, hair, and scalp.",
            "facets": [
                "Skin Type",
                "Hair Type",
                "Concern",
                "Target Area (Face\/Body\/Hands\/Underarms\/Scalp)",
                "Ingredient Preference (e.g., Alcohol-Free, Sulfate-Free, Paraben-Free)"
            ]
        },
        {
            "title": "Claims & Sensitivities",
            "description": "Filter by performance claims and sensitivity-friendly options.",
            "facets": [
                "Dermatologist Tested",
                "Hypoallergenic",
                "Sensitive Skin",
                "Cruelty-Free",
                "Vegan",
                "Organic\/Natural"
            ]
        },
        {
            "title": "Usage & Routine",
            "description": "How the product is used in a daily or specific routine.",
            "facets": [
                "Routine Step (Cleanse\/Moisturize\/Treat\/Protect\/Style)",
                "Time of Use (AM\/PM\/Anytime)",
                "Application Method (Spray\/Roll-On\/Gel\/Cream\/Lotion\/Foam)",
                "Target Gender (Women\/Men\/Unisex)"
            ]
        },
        {
            "title": "Oral & Deodorant Specific",
            "description": "Specialized filters for oral care and odor control.",
            "facets": [
                "Oral Care Benefit (Whitening, Fresh Breath, Sensitive Teeth, Cavity Protection)",
                "Toothpaste Type (Fluoride, Fluoride-Free)",
                "Deodorant Type (Deodorant\/Antiperspirant)",
                "Odor Protection Level"
            ]
        }
    ]
}